What sets us apart from other market research fairs is the use of cleverly crafted “disguised games” that elicits unbiased and natural consumer responses towards the products or services being analysed. We also provide “Beta Testing” for new products and “Live Product Testing” for existing products in the market. This is done through various kinds of on ground tests which helps the companies to decipher the consumer perception of their target market.
Before the event, a dedicated project team is assigned for every research project, which in tandem with the client set research objectives and perform requirement gathering. Focused Group Discussions, Interviews with stakeholders, design of research and identification of variables happen at this stage
During BrandScan, the demographic compatibility for the research is ensured by the pre-planned events that focus on the various target segments.
A rigorous data validation and analysis using quantitative and qualitative approaches takes place post brandscan. To ensure highest standards of quality for the research, the report is verified by leading data analytics and market research firms that are our aides.
Data collection and the findings from the analysis
Data collection, analysis and reasoning the findings
Predict and extrapolate the results
We understand that the right set of responses come out from the correct target segment. Therefore, in order to get the most accurate set of responses we filter out the respondents based on basic demography questions as per the projects requirement. This helps us to deliver quality insights to our clients which are very much relevant with Go-To-Market approach. We conduct the Market Research in the following two formats:
The Bangalore edition was started in 2012 and since then it has only grown. It is conducted in Phoenix Market City Mall in Whitefield over a weekend targeting majorly the urban population which is perfect for the modern brands.
BrandScan in Manipal has a legacy of 24 years. The unique demographics of students in Manipal enables market research to be conducted in an efficient and cost-effective manner.