Manipal edition of BrandScan is organized at KMC Greens. It is the biggest event in the town of Manipal which is the home to more than 30,000 students of India as well as international students from 58 countries. The Manipal edition of BrandScan witnesses battle of 200 participants to win prizes worth over 2 Lakhs INR. This one day event sees a footfall of more than 10,000.
BrandScan 2016 was inaugurated by the Honorable Chief Guest, Ms. Rishika Lulla, CEO of EROS Digital at EROS International, Prof. Simon George, Chairman of BrandScan, Dr. Gururaj Kidiyoor, then Director of TAPMI . The panel applauded the growth story of BrandScan so far and wished much more success ahead.
The Bangalore edition of BrandScan is held at Phoenix Marketcity, Whitefield, Bengaluru over a period of two days. It is a massive event with entertaining shows on both days. Arpeggio, the rock music event includes exciting performances from top bands across the country. They are judged on their originality, improvisation, stage presence, and song quality. Floor’d is a dance competition which includes different corporate and college dance teams/troupes competing through sizzling dance performances to win the ultimate prize. These events are attended by huge crowds and have exciting prizes to offer. The entire event witnesses a staggering footfall of over 50,000 spread over two days.
Pre-BrandScan promotion is initiated with a press conference. The press conference is organized around 2 – 3 weeks prior to the event. Road shows are organized in Manipal – Udupi region which not only promote the events but also the sponsors associated with us. Flash mob is another attraction with the roadshow which garners media attention. Pre-event promotions include extensive distribution of cinema hall ads, radio ads, logos on t-shirt, caps, banners, posters, leaflets, blowups, mascots and standees. Social media promotions are also carried out throughout the course of the event. BrandScan is covered by our visual media partner Udayavani and online media partner Inshorts .
The following are the projects done by BrandScan in the media industry: