Our Story

BrandScan carries the legacy of being the first and the most effective disguised market research in India since its year of inception in 1993. It is conducted by TAPMI, an AACSB accredited B-School. It offers unique customer insights by demystifying consumer behaviour methodically.

The extravaganza is loaded with music shows, dance performances and fashion shows. Live projects from prominent companies are researched by collecting data through cleverly crafted “disguised games” to produce quality market research reports.

We conduct our Market Research Events in two different formats- semi-urban, metro, and experiences staggering footfalls of over 70,000 spread over two locations- Manipal and Bangalore.

We are currently in its 25th edition for the year 2017. Over the years we have associated with over 170+ clients and here is the list of our prominent clientele: Eros Now, HUL, Apple, Citibank, Airtel, Reebok, Samsung, IBM, ICICI, Amul, FlipKart, Fastrack, BSE and Perfetti among others.

Our Journey

1993

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Location: 1
Projects: 10

1997

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Location: 1
Projects: 50

2003

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Location: 1
Projects: 100

2006

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Location: 1
Projects: 150

2009

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Location: 1
Projects: 200

2012

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Location: 2
Projects: 250

2013

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Location: 3
Projects: 270

2016

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Digitalisation era begins
Projects: 300

OUR TEAM


Prof. Simon George

Father of Brandscan

Dean - Academics, TAPMI



Siddhant Chawla

Convener

Ram Pancharia

Co-Convener