WHAT WE OFFER?

What sets us apart from other market research fairs is the use of cleverly crafted “disguised games” that elicits unbiased and natural consumer responses towards the products or services being analysed.

THE RESEARCH PROCESS

Pre Brandscan

Before the event, a dedicated project team is assigned for every research project, which in tandem with the client set research objectives and perform requirement gathering. Focused Group Discussions, Interviews with stakeholders, design of research and identification of variables happen at this stage

During Brandscan

During BrandScan, the demographic compatibility for the research is ensured by the pre-planned events that focus on the various target segments.

Post Brandscan

A rigorous data validation and analysis using quantitative and qualitative approaches takes place post brandscan. To ensure highest standards of quality for the research, the report is verified by leading data analytics and market research firms that are our aides.

3 DIFFERENT APPROACHES

Observational

Data collection and the findings from the analysis

Analytical

Data collection, analysis and reasoning the findings

Predictive

Predict and extrapolate the results

DISGUISED GAMES

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logo4BrandScan offers customer insights like no one else. The intricate buying behaviour of the consumer is simplified methodically.

logo2The extravaganza is loaded with rock bands, dance performances and fashion shows, keeping in mind the demographical needs for the research projects.

logo3The participants under the illusion of being a part in the simulation subconsciously reveal their true preferences and behaviour.

TARGET SEGMENT

Bangalore

The market research is conducted in Phoenix Market City Mall in Whitefield

Manipal

BrandScan in Manipal is a legacy of 24 years. The unique demographics of Manipal enables market research to be conducted in an efficient and cost-effective manner.

Kundapura

Rural population from 10 nearby villages participate in the market research