What sets us apart from other market research fairs is the use of cleverly crafted “disguised games” that elicits unbiased and natural consumer responses towards the products or services being analysed.
Before the event, a dedicated project team is assigned for every research project, which in tandem with the client set research objectives and perform requirement gathering. Focused Group Discussions, Interviews with stakeholders, design of research and identification of variables happen at this stage
During BrandScan, the demographic compatibility for the research is ensured by the pre-planned events that focus on the various target segments.
A rigorous data validation and analysis using quantitative and qualitative approaches takes place post brandscan. To ensure highest standards of quality for the research, the report is verified by leading data analytics and market research firms that are our aides.
Data collection and the findings from the analysis
Data collection, analysis and reasoning the findings
Predict and extrapolate the results
The market research is conducted in Phoenix Market City Mall in Whitefield
BrandScan in Manipal is a legacy of 24 years. The unique demographics of Manipal enables market research to be conducted in an efficient and cost-effective manner.
Rural population from 10 nearby villages participate in the market research