PROJECTS UNDERTAKEN

Select Year *

The following projects were undertaken on this year

Company Objective
Gujrat Coop Milk Marketing Federation Ltd A Study on Usage Habits and Attitudes of Milk Powders
MRF Ltd To Determine Brand Preferences for Nylon Grip Two-wheeler Tyres
Titan Industries Ltd Can Timex Capture the Student Segment
Colgate Palmolive India Ltd Depict an Image Mapping of the different Tooth-Paste brands, to Identify the Attributes that a Consumer looks for in Tooth-Paste in different Segments to Personify the Consumers in the different Segmetns Identified.
Britannia Industries Ltd A Perceptual Study on Cakes
Company Objective
Escorts Ltd Consumer Perception about Yamaha RX 100 & Rajdoot 175cc
Kurlon Study Attitude of Customers towards Soft Luggage, Product Attributes, Acceptance Level of Existing Product/Identifying New Product Specification and Indication of Market Potential of Product.
HMT Ltd Perception, Awareness and Selection of HMT Quartz Watches
ITC Ltd A Competitive Analysis of ITCs Classic vis-a vis the Premium Imported Brands of Cigarettes Available in Manipal, and Comparative Profiles of Smokers.
Cadbury India Ltd Attitudes Towards Chocolates vis-a-vis Other Snack foods
Company Objective
TVS-Suzuki Ltd Estimation of Market Potential & Dealer Service Quality in DK District.
BPL Ltd Impact of Production Features, Life Spans, Environment and Product Variety on the Purchase of Consumer Durables
Hindustan Lever Ltd Activities and Interests of Liril Target Segments
PONDS India Ltd Ad-Effectiveness Test of Rexona T.V. Commercial
Nestle India Ltd. Consumer preferences towards different flavors’ of Polo.
Company Objective
TI Cycles of India Ltd Advertisement Effectiveness, Consumer Purchase behaviour of Canon Barrel MTB.
Eveready Industries India Ltd Identification of Brand Personality and Perception
First Leasing Company of India Ltd Identification and Description of Target Segment/Estimation of Potential for Windfall Schemes.
Harrisons Malayalam Ltd Advertisement Effectiveness of Mountain Mist Tea
Child Relief and You Trends in Purchase of Greeting Crds and Perception of CRY Greeting Cards.
Company Objective
Titan Industries Ltd Psychographic profile of Watch Owners in the First Time Owners Segment and Marketing Strategies for Titan Watches.
Kurlon Study of Buying & Usage Patterns of Mattresses & Pillows
Britannia Industries Ltd To Determine Feasibility of the Concept of Jacob’s Range in the market.
Madura Garments Determining Adv. Effectiveness for Peter England brand of Shirts. Determining Factors Influencing Purchase of Medium Price Branded Shirts. Understanding of Customer Preferences towards Fabrics.
UB Ltd Study of Mild Beer and Diet Beer Market.
Company Objective
TVS-Suzuki Ltd To analyse why TVS-Suzuki is not performing well in DK in the 100cc bike segment and to estimate the market potential in the next 6 months.
Eveready Industries India Ltd Study the Effectiveness of the Latest Commercials of Eveready to see whether they portray the current images and Associations with the brand.
Adidas India Trading Pvt Ltd Map the image of Adidas vs. its Principal Competitors. To measure Consumer Intentions to Purchase Adidas
JTM Ltd Find the Market Potential of the Manipal Area for Cellular Phone Service and also Preference for Various Related Aspects Associated with the Service.
UB Ltd Awareness,Acceptance and Brand Association Of Apple Beer.
Company Objective
Berger Paints India Ltd Determining Consumer Response to Berger Advertisements.
ITC Ltd Consumer profile of the premium brands of ITC cigarettes.
Tata Tea Ltd To determine the disposition of Tata Tea, Kannan Devan tea and Agni tea Brands among the consumers.
CAMPCO Measure product perception and package acceptance of campco’s WINNER as a chocolate drink.
Channel V Viewer preference of overall content of music channel.
Company Objective
VIP Blowplast Ltd Consumer Perception and Requirements of Luggage.
Kannan Devan Tea Price point mapping and brand/advertisement recall for Kannan Devan Red label.
Hindustan Lever Ltd Consumer promotions for softy icecream.
Cavin Kare Identification of Physical and emotional benefits offered by different shampoos and measuring their importance.
Kinfra Int’l Apparel Parks Ltd Emerging Trends in fashion Industry – an Indian Perspective.
Company Objective
Sony Music India Generic competition for music and factors influencing purchase of music.
Cholayil Pharmaceuticals Study of Consumer’s attitude towards capsules vis a vis conventional skin care products and ad effectiveness and identify the most effective ad media.
IBM Study of consumer buy behaviour in case of computer purchase
Compaq Study of brand preference,price points and buying decision process of computers.
AXN Evaluation of positioning of AXN.
Company Objective
Eveready Industries India Ltd AA Batteries – Awareness and Perception Study.
VIP Blowplast Ltd Lifestyle profiling of consumers of VIP luggage.
TTK Prestige To find the impact of the new campaign in the “Smart kitchen” line.
Hindustan Latex Ltd To understand the buying process, purchase barriers of Moods condoms and to gauge its brand salience.
Britannia Industries Ltd Brand health track of Britannia Chai biskoot.
Company Objective
Reebok India Ltd Competitor analysis of Reebok vis-à-vis Nike and Adidas.
Airtel Study of prepaid mobile market and awareness of Airtel – MTV offer.
J K Ansell Perception towards the “ksontheweb” web site and the promotional goal served by the site for the condom brand “Kamasutra”.
Ceat Tyres Measuring advertisement effectiveness.
Godrej Appliances Study of purchase factors and customer profiling of refrigerators.
Company Objective
Marico Industries To study the Perception & Attitude towards and the usage of hair oil, identify substitutes for hair oil and the most acceptable product format.
Titan Industries Ltd Perceptual mapping of Brand Personality, selection criterion of major youth brands & its perceptual map, scale & semantic spacing & identification of the ideal product basket.
Cadbury India Ltd Assess consumer attitude towards a balanced diet and personal appearance and its influence on consumption of sugary foods and to study their snacking habits.
Tata Indicom Usage and Attitude Study and Brand Imagery for Mobiles, Fixed Wireless and Public Telephone Booths.
JWT To identify the kinds and types of jewellery preferred by young women, the appeal of diamond jewellery and triggers and barriers to purchase.
Company Objective
Chlorophyll Decision and Choice Process for the purchase of children’s innerwear.
Hindustan Lever Ltd Profiling users of anti dandruff shampoo & studying perception of Clinic All Clear vis-à-vis Head & Shoulder.
Nestle India Ltd. Determination of the optimal price-pack size mix for instant coffee, potential for and impact and interaction between various small packs.
Tissot Watches, Swatch Group Studying Brand Awareness, Perceptual Mapping of Tissot watches and Identification of Product Basket in the range of Rs.5,000/- to Rs.30,000/-.
Wipro Consumer Care Positioning and Brand Imagery of Santoor Ever Young Fairness Cream.
Company Objective
Gujrat Coop Milk Marketing Federation Ltd Consumer Perception of Amul Shakti.
Titan Industries Ltd Study of Consumer Evaluation Methodology.
Himalaya Drug Company Positioning, User Imagery and Brand Personality of Himalaya Purifying Neem Face Wash.
JK Tyre Consumer Perception of JK Tyres and Identification of the Choice of Ideal Tyre.
Perfetti Van Melle India Study of “Brand-health” of brands Alpenliebe, Happydent White and Protex Happydent in minds of consumer of target group 15-25.
Company Objective
Apple To study the buying decision making process for laptops, perceptual mapping, and propensity to flaunt high end electronic products and values and benefits of the brand.
Amul Need Gap Analysis of Cold Beverages Consumers, Association Study of Brand Amul Kool & User Imager y of Amul Kool.
Cafe Coffee Day Perception, Music Preference and Inclination towards Value Added Services at CCD.
Lenovo Understanding the PC Purchase Decision Process.
Samsung Brand Awareness, Brand Ownership and Brand Preference for Samsung’s Consumer Durable Products.
Company Objective
BIG 92.7 FM To find the contents and music mix preferred by radio listeners in the city of Mangalore.
India Today A study on career magazines and career related supplements
Hero Honda Evaluation of current and desired perception of Hero Honda Hunk and psychographic analysis of its customers.
Tata Motors Positioning of Tata Nano among youth segment in Tier 2 cities.
J.K Ansell Understanding buying behaviour and preference of users of Kamasutra condoms.
Company Objective
Parle Products Pvt. Ltd. To measure the effectiveness of the Hide and Seek Bourbon Advertisement.
Hero Honda Motors Ltd. To study reasons for low sales performance of hero Honda hunk through study of consumer behavior, advertisement effectiveness & dealer studies.
MCPL India Pvt. Ltd. (Old Spice) To identify the key drivers and barriers in the aftershave category amongst the target audience of males between the age group of 15 – 30 years.
Titan Industries Ltd Gather Feedback about the newly launched Fastrack Accessories.
Wildcraft Identifying and profiling target segments for Wild craft’s product lines.
Company Objective
Apple Computers 1. To understand the customer preferences and determine the buying behavior for Apple’s Mac Laptops.
2. To determine the influence of various above the line and below the line demand generation activities on the purchase behavior.
Berger Paints Identification of a “Reason To Believe” for Silk (a luxury interior paint retailed by Berger) to strengthen it communication .
Himalaya Healthcare 1.To study the consumer buying behavior in purchase of tooth paste
2. Perceptual mapping of Himalaya’s Dental Cream vis-à-vis brands like Colgate, Pepsodent, Meswak, Babool and Henkel on factors such as price, product quality, brand image, taste, attractiveness etc
3.To find out the perception about herbal toothpastes.
Kansai Nerolac 1. Consumer understanding and take out from “Healthy Home Paints”
2. Whether Healthy Home Paints is Relevant, Credible, Believable and Likeable amongst the TG in the paints category?
3. Image Perception about Kansai Nerolac through this communication on Healthy home paints.
4. Association score and level of the brand ambassador with Kansai Nerolac.
The Nielsen Company 1. Usage of Social Media for Market Research – what can be used & what not.
2. Indian Innovation stories in the field of Market Research – what has been used only in India and which other countries may want to adopt.
Company Objective
ITC 1. To understand the behavior and expectations of consumers of the face wash category by researching their purchase and consumption habits and attitudes.
2. What are the motivators and barriers to the trial of face washes?
Vodafone 1. Competitive analysis of Vodafone vis-à-vis competitors like Idea, Airtel, Aircel, Tata Docomo etc. on various attributes such as service features offered, customer expectations and brand perception.
2. To determine the factors that influence the selection of a service provider
Fastrack 1. To study the factors that influences the purchase of branded helmets among the target segment.
2. To study the price point at which the target segment would shift from an unbranded helmet to a branded helmet.
Mahindra 2 Wheelers 1. Awareness of electric 2 wheelers /scooters.
2. If there is a choice between a normal scooter (like Activa) and Electric scooter – which would they prefer buying? and why?
3. Occasions of using a normal scooter v/s electric scooter.
4. Understanding of electric scooter vis-à-vis Cost of Vehicle, Vehicle charging, Mileage/charge, Cost of use v/s normal scooter.
Reebok 1. Factors which customer consider while evaluating and comparing products of Reebok, Adidas and Nike. This should focus more on offering “tangible part” than on brand, brand image, equity etc.
2. How long they are willing to travel extra for their preferred store of Reebok?
3. Which are the factors (specific to our industry) which make the customer loyal to the particular store- Size of the store, staff, Collection/Merchandise, distance, destination etc. including respective weight of each of the parameter?
Company Objective
PERFETTI To Understand Which Type Of Digital Campaigns Do Well With Youth
DEL MONTE To Assess Consumer Attitude Towards Fruit Snacks And Its Influence On Consumption of the Same….
L’OREAL Understanding Usage Difference Between Hair Oil And Hair Serum
FLIPKART.COM Characteristics of the Online Shopper and Brand Awareness of Flipkart
TI CYCLES Perceptual Mapping Of Brand Hercules/Brand BSA Vis-A Vis Competitions on Factors Of Product Performa
Company Objective
ICICI Lombard Drivers for health insurance products purchase.
BSE Investor sentiments and perception of stock exchange
TITAN Buying behaviour, Emotion Association and price sensitivity of customers towards helmets
Piagio Understanding the decision making and Purchase process of Light Commercial Vehicles by captive customers.
Hercules Group Kollam Concept testing of a retail store ( Fashion Retail outlet vs Supermarket/ Hypermarket)
Company Objective
3M Need for car care services at door step
Fortis Hospitals To improve the quantity and quality of footfalls in Fortis Hospital, Bannerghatta.
BSE To study the investor sentiments and perception of Stock Exchange in urban areas
Zee TV Latent needs of viewers in the GEC category
Taj Hotels Social Media face with respect to a premium Hotel brand
Company Objective
L’Oreal Brand Awareness,Preference And Product Usage Behaviour Of Hair Color Users For Garnier Color Natural
Britannia Industries Ltd. To identify and address breakfast opportunity through specialized biscuit solution
Bajaj Finserv To Study The Brand Health Of Bajaj Finserv
BSE Awareness Of Investor Protection Fund Offered by BSE
Wildcraft Study Of Consumer Usage Pattern And Preferences For Wildcraft And Its Competitors Bags
Company Objective
Eros Now The objective of this research is to help Eros Now understand its current brand perception amongst its users and also the overall perception of the brand in the online ‘Video-on-demand’ entertainment segment.
Titan Taneira To study different aspects of Indian dress wear Titan should consider, if it plans to enter the Indian dress wear market with brand Taneira
Fastrack To explore the awareness of smart watches and bands and the willingness to buy the product by their target segment
Canon To study the brand awareness, effects of growing smartphone, preferred features of cameras and the brand affinity created by customer engagement activities
Rorito To identify target segment and consumer expectations of an ideal gift pen

Select Sector *

The following projects were undertaken on this sector

Company Objective
Home TV Study of TV Viewership habits of the youth of Manipal.
Channel V Viewer preference of overall content of music channel.
AXN Evaluation of positioning of AXN.
Kidstuff Promos Framing of Questionnaires for Kidstuff Promos and identifying preferred medium of promotion for Cosmetics, Food and Beverages.
Company Objective
Sri Soya Food Industries Customer Perception and Brand Personality of Bambino Vermicelli.
Nagarjuna Fertilizers and Chemicals Ltd Study Opinion of Local Population on Mega-Project and Social/Environmental Concern of the same.
Ace Foods Pvt Ltd To Develop Marketing Strategies for the Future Growth of a Company.
Company Objective
MRF Ltd To Determine Brand Preferences for Nylon Grip Two-wheeler Tyres.
TVS-Suzuki Ltd To analyse why TVS-Suzuki is not performing well in DK in the 100cc bike segment and to estimate the market potential in the next 6 months.
Hero Honda Evaluation of current and desired perception of Hero Honda Hunk and psychographic analysisof its customers.
Tata Motors Positioning of Tata Nano among youth segment in Tier 2 cities.
Mahindra 2 Wheelers 1. Awareness of electric 2 wheelers /scooters.
2. If there is a choice between a normal scooter (like Activa) and Electric scooter – which would they prefer buying? and why?
3. Occasions of using a normal scooter v/s electric scooter.
4. Understanding of electric scooter vis-à-vis Cost of Vehicle, Vehicle charging, Mileage/charge, Cost of use v/s normal scooter.
Company Objective
Titan Industries Ltd Psychographic profile of Watch Owners in the First Time Owners Segmetn and Marketing Strategies for Titan Watches.
BPL Ltd Profiling of Upmarket Customers and Positioning of Indian and MNC Brands of Consumer Durables.
Kurlon Study of Buying & Usage Patterns of Mattresses & Pillows.
Eveready Industries India Ltd Study the Effectiveness of the Latest Commercials of Eveready to see whether they portray the current images and Associations with the brand.
Berger Paints India Ltd Determining Consumer Response to Berger Advertisements.
Voltas Ltd To Study the Consumer Buying Behaviour in Indian Room Air Conditioner Market.
Reebok India Ltd Competitor analysis of Reebok vis-à-vis Nike and Adidas.
Godrej Appliances Study of purchase factors and customer profiling of refrigerators.
Tissot Watches, Swatch Group Studying Brand Awareness, Perceptual Mapping of Tissot watches and Identification of Product Basket in the range of Rs.5,000/- to Rs.30,000/-.
Kansai Nerolac 1. Consumer understanding and take out from “Healthy Home Paints”
2. Whether Healthy Home Paints is Relevant, Credible, Believable and Likeable amongst the TG in the paints category?
3. Image Perception about Kansai Nerolac through this communication on Healthy home paints.
4. Association score and level of the brand ambassador with Kansai Nerolac.
Company Objective
PT Education Formulation of Marketing Strategy for the next 5 years for the expansion of PT Education in South India.
IMS India Understanding the perception of students towards MBA entrance coaching institutes and competitor analysis for IMS India.
IMS India To understand the decision making process of the candidates, identify the role of key influencers and check where IMS stands vis-à-vis its competitors.
BriliP Capturing the perception of art schools among parents.
Everonn Education Market Potential of an online portal which provides UGC approved MBA, BBA and other professional courses (with a pure focus on business education).
Company Objective
Sony Music India Generic competition for music and factors influencing purchase of music.
OnMobile To evaluate content categorization in music applications, and arrive at user generated category names.
BIG 92.7 FM To find the contents and music mix preferred by radio listeners in the city of Mangalore.
India Today A study on career magazines and career related supplements.
Company Objective
Citibank A study of perception, usage and psychographic profile of credit card users in Mangalore.
Birla Sun Life Insurance Perceptual study & psychographic analysis of target customers of life insurance towards Birla Sun Life Vis-à-vis competitors.
Cholamandalam To determine price elasticity, develop additional services and determine suitable prices for two-wheeler insurance.
Punjab National Bank Competitor analysis of arranging educational loans from PNB vis-à-vis other banks.
Corporation Bank 1. Perceptual mapping of Corporation Bank’s vis-a-vis competitors on factors such as reliability, security, service, brand image, prestige etc.
2. To study the Brand Personality and benefit association of Corporation Bank.
Company Objective
Colgate Palmolive India Ltd Depict an Image Mapping of the different Tooth-Paste brands, to Identify the Attributes that a Consumer looks for in Tooth-Paste in different Segments to Personify the Consumers in the different Segmetns Identified.
Cadbury India Ltd Attitudes Towards Chocolates vis-a-vis Other Snack foods.
Nestle India Ltd. Consumer preferences towards different flavours of Polo.
Hindustan Latex Ltd To understand the buying process, purchase barriers of Moods condoms and to gauge its brand salience.
Britannia Industries Ltd Brand health track of Britannia Chai biskoot.
Hindustan Lever Ltd Profiling users of anti dandruff shampoo & studying perception of Clinic All Clear vis-à-vis Head & Shoulder.
Himalaya Drug Company Positioning, User Imagery and Brand Personality of Himalaya Purifying Neem Face Wash.
ITC Ltd Perception Study and Ad Recall of Mint-o Fresh.
Perfetti Van Melle India Study of “Brand-health” of brands Alpenliebe, Happydent White and Protex Happydent in minds of consumer of target group 15-25.
Gujrat Coop Milk Marketing Federation Ltd – Amul Need Gap Analysis of Cold Beverages Consumers, Association Study of Brand Amul Kool & User Imagery of Amul Kool.
Company Objective
Madura Garments Determining Adv. Effectiveness for Peter England brand of Shirts. Determining Factors Influencing Purchase of Medium Price Branded Shirts. Understanding of Customer Preferences towards Fabrics.
Kinfra Int’l Apparel Parks Ltd Emerging Trends in fashion Industry – an Indian Perspective.
Coats India Ltd Customer profiling and perception study.
Indus League Buying Behaviour For Casual Wear by Urban Women.
FabIndia Perception and Buying behaviour of women for ethnic casual clothes in tier 3 cities.
Company Objective
Cafe Coffee Day Perception, Music Preference and Inclination towards Value Added Services at CCD.
Company Objective
Spice Telecom Brand/User imagery and perceived quality of spice services and expected services.
Airtel Study of prepaid mobile market and awareness of Airtel – MTV offer.
Samsung Brand Awareness, Brand Ownership and Brand Preference for Samsung’s Consumer Durable Products.
Apple Computers 1. To understand the customer preferences and determine the buying behavior for Apple’s Mac Laptops.
2. To determine the influence of various above the line and below the line demand generation activities on the purchase behavior.
Vodafone 1. Competitive analysis of Vodafone vis-à-vis competitors like Idea, Airtel, Aircel, Tata Docomo etc. on various attributes such as service features offered, customer expectations and brand perception.
2. To determine the factors that influence the selection of a service provider
Company Objective
McDowell & Company Ltd Perception of Customers towards White Magic.
UB Ltd Brand Personality & Benefit Association of Kingfisher Lager Beer.
UDV (Smirnoff) Motivating beer drinkers to switch to Smirnoff.
UB Ltd To assess the awareness and usage of pint variant in beer with specific reference to understanding the drivers for consumption.
Diageo 1.To understand what will drive Johnnie Walker Black Label to enter all consumption occasions and not only the special occasions.
2.To find out the drivers for consumers to consider JW black label or red label for the first time.
Company Objective
JWT To identify the kinds and types of jewellery preferred by young women, the appeal of diamond jewellery and triggers and barriers to purchase.
Chlorophyll Decision and Choice Process for the purchase of children’s innerwear.
Euro RSCG Psychographic segmentation of youth of India for shopping.
The Nielsen Company 1. Usage of Social Media for Market Research – what can be used & what not.
2. Indian Innovation stories in the field of Market Research – what has been used only in India and which other countries may want to adopt.
The Nielsen Consumer usage pattern on online media and identifying various ways of tapping market research opportunities on the same.
Company Objective
Child Relief and You Trends in Purchase of Greeting Crds and Perception of CRY Greeting Cards.
Company Objective
BPCL To study the retail image of BPCL outlets in Udupi & Manipal among the personal vehicle drivers and find out most suitable marketing communication.
Company Objective
Smithkline Beecham Pharma Ltd Consumer Perception of the Efficacy of Iodex vis-a-vis Other Pain Balms.
NATCO Pharma Comparative Study of Synthetic, Natural and Herbal Care Praducts and Natural Distribution Channels.
Amrutanjan Gap Analysis of Dragon Liquid Balm vis-à-vis Competitors.
The Himalaya Drug Company Determining the target segment for Himalaya Hair loss cream by analyzing attitude towards hair loss.
Bausch & Lomb Understaning points of troiuble with spectacle users and develop a below te line media plan.
Company Objective
Shiksha.com An in-depth understanding of the factors involved while choosing an institute for vocational course.

CLIENTS

FMCG
AUTOMOBILES
CONSUMER DURABLES
FINANCE, BANKING & INSURANCE
ENTERTAINMENT, MEDIA & ADVERTISING
INFOTECH & TELECOM
OTHERS

TESTIMONIALS