BrandScan carries the legacy of being the first and the most effective disguised market research in India since its year of inception in 1993. It is conducted by TAPMI, an AACSB accredited B-School. It offers unique customer insights by demystifying consumer behaviour methodically.
The extravaganza is loaded with music shows, dance performances and fashion shows. Live projects from prominent companies are researched by collecting data through cleverly crafted “disguised games” to produce quality market research reports.
It exists in three different formats- rural, semi-urban, metro, and experiences staggering footfalls of over 70,000 spread over three locations- Kundapura, Manipal, and Bangalore.
We are currently in its 25th edition for the year 2017. The coveted clientele list includes Eros Now, HUL, Apple, Citibank, Airtel, Reebok, Samsung, IBM, ICICI, Amul, FlipKart, Fastrack, BSE and Perfetti among others.
Digitalisation era begins
Dean - Academics, TAPMI